The
first book to offer a panoramic and unflinching look at the modern diamond
industry, The Heartless Stone is a journey across six continents
to uncover the secrets behind one of our most luxurious and costly status
symbols.
The
book takes you inside illegal mines in Brazil, diamond smuggling rings
in Africa, exploration rigs above the Arctic Circle, the sweltering
polishing shops of India. You will meet De Beers executives in London,
high-tech tunnel drillers in Australia, advertising gurus in Japan,
starving soldiers in Angola, chemists in Siberia, dealers in Belgium.
They are all part of a vast economy which supports the most sustained,
expensive and successful advertising campaign in history.
Diamonds
are not particularly rare in nature. Nor do they have any intrinsic
value. So how did they become the birdcages for our deepest feelings
of romantic love and commitment? The answers will surprise you, as this
book takes a probing journey around the globe and into the human heart.